AnalogTech is a innovation management business founded by Markus Wulff, former Digital Business Innovation manager at The Absolut Company.  Technology will be the enabler for brands  to create added value to the consumers with smart products and packaging.
Products become the media and how to deliver contextual experiences to consumers where the value is in delivering gain or minimizing pain. AnalogTech is exploring, piloting and executing internet of things (IoT) related projects in markets by using digital as an enabler. How can a large global brand be a true part of a consumer journey and building loyalty- Internet of Things can enable this by connecting products into home environment, smart packaging, retail and hospitality businesses.